mayweather promotions

As Creative Director for Floyd Mayweather, my role evolved into a
pivotal position in shaping the Mayweather brand. Leveraging my
expertise in video and photography, I utilized the wealth of assets I
captured to drive the development of merchandise, including iconic
t-shirts, posters, and the groundbreaking creation of the first
Mayweather coffee table book. Additionally, I spearheaded the creation
of all creative assets, from eye-catching signage to dynamic digital
ads and promotional materials. This comprehensive effort not only
elevated the visual identity of the Mayweather brand but also played a
significant role in its broader cultural impact and commercial success
during that period.